NBA Overseas Broadcast Model
The NBA’s mission is to get its games in front of as many people as possible. That’s why they’re making a big push for a hybrid broadcast model that includes local TV and a direct-to-consumer streaming service.
These services are geo-restricted and require an American payment method, but you can use a VPN to bypass these restrictions. nba 해외 중계
The league’s relationship with China
As NBA Commissioner Adam Silver weighed the pros and cons of the league’s China strategy, senior officials began planning for a potential backlash. They discussed whether players could be detained or games shut down by the Chinese government. They studied how other foreign companies saved their business in China by issuing apologies.
When Brooklyn Nets owner Joe Tsai purchased the team in 2018, he became a focal point of this tension between money and morals. He embodied the compromises inherent in doing business in China, where billions of dollars are made but where domestic politicians accuse the government of crimes against humanity and fans expect the sports world to speak out.
After Morey’s tweet, the Rockets disappeared from Tencent, and the 76ers followed when their new president, Enes Kanter Freedom, called China’s President Xi Jinping a “brutal dictator.” But this week, regular-season NBA games returned to CCTV, a move that suggests the rift between the league and the government appears close to being resolved. nba 보는 법
The league’s growth in Europe
Despite the distance and time difference, Europe has been an important market for the NBA. The league has worked hard to cultivate the sport there, with afternoon games and a European prime time weekend package.
The league has also invested in its broadcast infrastructure in Europe. At its new studio in London, the NBA operates a world feed truck to distribute video from 11 different cameras to various broadcasters around the globe.
The new facility has 16 edit rooms, four game rooms, a central machine room and a small flash studio. There’s a logging area, a graphics area, audio sweetening and a voiceover booth. And that’s only the start: the truck will be equipped to produce a new generation of multi-platform content, allowing the NBA to tailor its feed for different audiences. It’s part of the effort to reach more people in a more organic way. 느바 생중계
The league’s growth in Asia
NBA games returned to China’s state-run channels this year after a nearly three-year ban. The NBA has cultivated the country as a key market for both its teams and the league itself. It has formed partnerships with the nation’s top tech companies and opened its own stores and new experience concept stores inside malls across the country. The NBA is also the most followed sports league on China’s Weibo platform, with over 44 million followers.
But despite this success, the NBA is still trying to grow in Asia more broadly. In an interview with CNBC, NBA deputy commissioner Mark Tatum and Ramez Sheikh, the league’s managing director for Asia, outlined three areas of focus.
The league’s growth in Latin America
NBA games in Latin America now reach dozens of countries and are broadcast in four languages. De Mello credits the popularity of current players from the region – the likes of Sacramento Kings center Al Horford, who hails from the Dominican Republic, and retired Spurs superstar Manu Ginobili – for the sport’s growth.
In fact, the NBA stakes claim to over 50 million casual fans in Latin America and 17 million avid ones south of the border. This isn’t a coincidence, as the league has been working hard to boost its presence in the area.
Among other things, this has meant opening NBA stores in the region. It’s also included holding regular season games in Mexico City and even a preseason game between the Miami Heat and Orlando Magic at HSBC Arena in Rio de Janeiro. The goal is that a genuine NBA franchise will eventually be built in the country of 22 million inhabitants.